CHAIRMAN 2016 - present

Keith has been in the Event Industry for over 20 years and he is very proud of being able to say he started in the industry as a chair stacker making his way up to his current position.

He worked in Rotorua leaving there as the Stadium Manager then onto the role of Venue Manager at Waikato Stadium and Seddon Park in Hamilton. Keith is now Operations Manager of Eden Park in Auckland. He also spent some time in Christchurch working with the Vbase team assisting with the opening of their temporary stadium. Keith has previously served a three year term on the EVANZ Executive; he is a current VMA member and a PVMS Graduate.
Keith's passion is assisting and improving our venue delivery to our clients and working daily with other venues and their staff to provide advice and guidance where he can. 
Keith has served 2 terms on the EVANZ Executive. He has set up the annual Eden Park Event Scholarship and work experience programmes and organised operations forums for EVANZ member venues’ staff.



VICE CHAIR 2016 - present

Born and raised in a small eastern bay town, Joelene moved to Rotorua after finishing high school to study Tourism at Waiariki Polytechnic, which led to employment with Tourism Rotorua Marketing as a Marketing Assistant. 

An opportunity arose to work at the Rotorua Convention Centre where she completed a Diploma in Tourism Industry Management, graduated from Public Venue Managers School and was promoted to Operations Manager for the Rotorua Convention Centre, Civic Theatre, Soundshell and Tea House.

With her background and experience (spanning over 15 years so far) she continues to work in the industry managing Rotorua’s  premier facility, the Energy Events Centre.  Also in 2013 she completed the Accredited Venue Manager (AVM) programme designed to recognise extensive venue management experience, contribution and qualifications for middle to senior managers.



2013 - present

After an earlier career in Europe working in hospitality and hotels, Adam moved to New Zealand in 2007. Since then he has held a number of senior roles across the events and venues industry. Adam has worked in ticketing in Wellington and Auckland, as the Operations Manager at Vbase prior to the earthquakes, Operations Manager at Vector Arena (now Spark Arena) and most recently as the Head of Operations at Venues Wellington. Adam is now in Matamata as the Chief Operating Officer at Hobbiton Movie Set, one of New Zealand’s busiest tourist attractions.

New Zealand is fortunate to have some highly experienced and knowledgeable venue operators. Adam is a firm believer in information and knowledge sharing amongst peers, and he looks forward to furthering EVANZ work in this area, through the Operations Forums we have established, their online support networks, advocacy and networking.



2017 - present

Helaina has over 25 years’ experience across the performing arts industry in New Zealand and is currently Project Manager for Creative Industries Development at Auckland Live. Located in the Aotea Arts Quarter in Auckland’s CBD, Auckland Live is New Zealand’s largest performing arts centre responsible for programming and managing a range of iconic venues across the city. The Creative Industries portfolio is focused on the strategic development of the future of New Zealand’s professional performing arts industry locally, nationally and internationally and this includes a strong focus on the upskilling and ongoing training of industry professionals.

Prior to joining Auckland Live, Helaina was General Manager and Executive Producer of the award-winning devised physical theatre company Red Leap Theatre and Artist and Logistics Manager with the Auckland Arts Festival. She was with Creative New Zealand for six years covering a range of art form portfolios with a particular focus on the performing arts that included the role of Senior Advisor for Theatre and Dance.

Helaina’s career in New Zealand’s performing arts industry has been informed and influenced by her early years as an independent professional dancer working and touring for 16 years with many of New Zealand’s leading dancemakers.

Helaina has strong and enduring networks and relationships across government and the performing arts industry both nationally and internationally. 



2017 - present

Mark has worked in various areas of entertainment all his life. Starting with band management in the early 1980’s he progressed to tour and production management via a few years as an agent working with bands like The Smiths and Primal Scream. His production management career took him all over the world with Take That, The Chemical Brothers, New Order and many others. When he came to New Zealand 15 years ago he worked on the Big Day Out for ten years as well as many other freelance projects both here and overseas.
In 2011 he was asked to manage U2 at Mt Smart on contract for what was the ARC in those days and then moved into a permanent role with Regional Facilities Auckland as the Head of Stadium Events, a role that developed over time with the addition of both Western Springs and North Harbour Stadiums.
In 2016 Mark took up the role of CEO at The Trusts Arena. He is passionate about increasing the breadth of live entertainment in the venue and improving the perception of what the venue can achieve in the future. He is very aware that he has received a lot from both the business and the people involved and now feel it’s the right time to be giving something back. 



2018 – present

Ashley’s background in the entertainment and events industry spans over 15 years where he has been directly involved at a strategic level in the operational service delivery and venue security management of many high-profile events, festivals and concerts, as well as entertainment arenas and sporting stadiums in New Zealand, culminating in his current position as General Manager of Events & Venues for Platform 4 Group (P4G).

Ashley is very passionate about the New Zealand entertainment and events industry especially in his specialist areas of major event security and venue security. Highlights of his career include the RWC 2011 as the Lead Venue Security Manager for 15 Test Matches, closely followed by the British & Irish Lions Series in 2005 and 2017 as a Multi-Venue Security Manager.

Ashley currently sits on the P4G Board, as well as being an elected Board of Trustee Member at New Windsor School (Chairperson) and Blockhouse Bay Intermediate School in West Auckland. He has an excellent understanding of the importance of governance and he aims to collaboratively contribute and assist the EVANZ Board with creating and implementing initiatives that will benefit EVANZ associate members.

Ashley joined the Executive in November 2018 as a co-opted member on a 2-year term.


2019 - present

James is Manager of Baycourt Community and Arts Centre in Tauranga. Originally from Maidenhead, in South East England, James trained as a theatre director at Rose Bruford Drama School in Greenwich, South East London, and worked for a variety of arts venues in London including Lyric Hammersmith, Tate Modern, Tate Britain, and The Orange Tree Theatre.

Arriving in Aotearoa in 2005, James worked as General Manager for Massive Theatre Company, prior to joining Q Theatre as Executive Producer, just as the building was opening to the public. James was Chief Executive for Q Theatre between 2012 and 2018, leading the venue to become four-time winners of the EVANZ ‘best small venue’ award.

James served on the Executive board of PANNZ, and co-chaired the organisation for 4 years. As part of his work with PANNZ, James was involved in the development and launch of TourMakers, and worked closely with the exec and management team of PANNZ to grow the annual arts market into a key event for festivals, producers and venues, both in NZ and Internationally.

James is passionate about developing the profile of regional presenting venues, and working collaboratively with a range of venues to bring the best in touring performing arts work to regional audiences.



2019 - present

Sally-Anne started her career as  Press Officer at The Hexagon Theatre in the UK and has worked in a variety of roles in venues of all shapes and sizes including Wembley Stadium. Switching to the commercial sector, she worked in marketing and retail for household names including Royal Doulton and T-Mobile before moving to New Zealand  in 2003.

Most recently, Sally-Anne was Business Development Officer at New Plymouth EventVenues with responsibility for securing and promoting events at the TSB Showplace, TSB Stadium, Yarrow Stadium and the TSB Bowl of Brooklands. She looks forward to growing EVANZ and to continually improving the networking and professional development opportunities we offer members and associate members.  

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